Air conditioning consumption into the inverter era。Although overall sales volume in 2013 cold no significant improvement in key cities market, but consumer demand for the emergence of new highlights: inverter air conditioner sales, sales continue to rise. Compared to last year, 2013 Cold inverter air conditioner sales in the domestic market grew 10.37%, sales rose 20.30%, significantly higher than the overall level, the total inverter air conditioning sales ratio has more than 50 percent to 51.64 percent, higher than 2012 cold year 4.34 percentage points.
Inverter air conditioner sales have accounted for half of domestic air-conditioning, domestic air conditioning consumption truly enter Frequency era. In this transformation process, production companies and distribution channels have contributed their strength, especially in manufacturing enterprises, application of new technology, product updates, marketing and other aspects of painstaking efforts, with less than six years, the frequency Air conditioning sales proportion increased from only 6.96% to the overall size of more than 50%, to promote the upgrading of domestic production and consumption levels overall conditioning.
The new inverter air conditioner energy efficiency standards on October 1 this year, the official implementation, the standard introduces APF evaluation, the level of energy efficiency inverter air conditioner products made more comprehensive requirements, a lot of air conditioning companies have been ahead of product changeovers and layout, with new standards opportunity, inverter air conditioner is expected to continue to improve in the year 2014 the market share of the cold, but the limited size of the original extensive expansion in market structure, product structure adjustment will bring.
Domestic air conditioner manufacturers will enter a new round of market competition, a variety of combination of factors brands, products, technology, materials technology, quality, channel construction, cost control, service, etc. will become the key competitive, especially electricity supplier channels to bring terminal the impact of air conditioning companies need to improve focus. According to Ovid for the latest monitoring data, from January to June 2013, cumulative sales of home air conditioning lines 934,000 units, accounting for 3.8% overall market; sales of 2.7 billion yuan, accounting for 3.2%, respectively, sales and sales an increase of 491% and 414%, indicating that the electricity supplier channels air conditioning sales, although the proportion is small, but the growth momentum.
Under the influence of multiple market factors, the future of the air conditioning industry concentration will continue to increase, air-conditioning industry, "home appliances" formed by the "flowers contend" pattern will change in the brand-out situation stimulation, brand pattern of significant changes will occur.