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空调发展新时代

   Air conditioning consumption into the inverter era。Although overall sales volume in 2013 cold no significant improvement in key cities market, but consumer demand for the emergence of new highlights: inverter air conditioner sales, sales continue to rise.  Compared to last year, 2013 Cold inverter air conditioner sales in the domestic market grew 10.37%, sales rose 20.30%, significantly higher than the overall level, the total inverter air conditioning sales ratio has more than 50 percent to 51.64 percent, higher than 2012 cold year 4.34 percentage points.

   空调消费进入变频时代。尽管2013冷年重点城市市场整体销售规模未有明显好转,但消费需求出现新的亮点:变频空调销售量、销售额继续保持上升态势。与去年同期相比,2013冷年内市场变频空调销售量同比增长10.37%,销售额同比增长20.30%,明显高于整体水平,变频空调占整体空调销售量比例已经超过50%,达到51.64%,高于2012冷年4.34个百分点。

 Inverter air conditioner sales have accounted for half of domestic air-conditioning, domestic air conditioning consumption truly enter Frequency era. In this transformation process, production companies and distribution channels have contributed their strength, especially in manufacturing enterprises, application of new technology, product updates, marketing and other aspects of painstaking efforts, with less than six years, the frequency Air conditioning sales proportion increased from only 6.96% to the overall size of more than 50%, to promote the upgrading of domestic production and consumption levels overall conditioning. 

   变频空调据内空调销售量很高,内空调消费真正进入变频时代。在这个转变过程中,生产企业和经销渠道都贡献了自己的力量,特别是生产企业,在新技术应用、产品更新、市场推广等方面付出了艰辛努力,用不到6年的时间,把变频空调销售量比例从仅占整体规模6.96%提升到超过50%,推动了内整体空调生产和消费水平升级。 

The new inverter air conditioner energy efficiency standards on October 1 this year, the official implementation, the standard introduces APF evaluation, the level of energy efficiency inverter air conditioner products made more comprehensive requirements, a lot of air conditioning companies have been ahead of product changeovers and layout, with new standards opportunity, inverter air conditioner is expected to continue to improve in the year 2014 the market share of the cold, but the limited size of the original extensive expansion in market structure, product structure adjustment will bring.

   变频空调新能效标准<>于今年10月1日正式实施,该标准引入APF评价指标,对变频空调产品的节能水平提出了更全面的要求,很多空调企业已提前做好产品切换与布局,借助新标准的契机,变频空调在2014冷年的市场份额有望继续提高,但原有粗放的规模扩张有限,而在市场格局、产品结构方面将带来调整。

 Domestic air conditioner manufacturers will enter a new round of market competition, a variety of combination of factors brands, products, technology, materials technology, quality, channel construction, cost control, service, etc. will become the key competitive, especially electricity supplier channels to bring terminal the impact of air conditioning companies need to improve focus. According to Ovid for the latest monitoring data, from January to June 2013, cumulative sales of home air conditioning lines 934,000 units, accounting for 3.8% overall market; sales of 2.7 billion yuan, accounting for 3.2%, respectively, sales and sales an increase of 491% and 414%, indicating that the electricity supplier channels air conditioning sales, although the proportion is small, but the growth momentum.

   变频空调新能效标准, 内空调生产企业将进入新一轮的市场竞争,品牌、产品、技术、材料工艺、品质、渠道建设、成本控制、售后服务等多种综合因素将成为竞争的关键,尤其电商渠道带给终端的影响,空调企业需要提高关注度。根据奥维咨询新的监测数据,2013年1-6月家用空调线上累计销量93.4万台,占市场整体3.8%;销售额为27亿元,占整体的3.2%,销售量和销售额分别同比增长491%和414%,这表明电商渠道空调销售虽然占比很小,但增长势头迅猛。

Under the influence of multiple market factors, the future of the air conditioning industry concentration will continue to increase, air-conditioning industry, "home appliances" formed by the "flowers contend" pattern will change in the brand-out situation stimulation, brand pattern of significant changes will occur.

   在多重市场因素影响下,未来空调行业集中度会继续提升,家电下乡”所形成的空调行业“百花争鸣”格局将会改变,在品牌淘汰态势刺激下,品牌格局将出现较大变化。